Task 3: Magazines & Audiences (Part 1)

Glossary 

• Code - A system of signs which can be decoded to make meaning. 
• Colour scheme - A planned combination of colours used to appeal to a target audience.
• Convention - The widely recognised way of doing something. 
• Cover line - The brief announcements or blurbs displayed on the front of a magazine. 
• Genre - The classification of any media texts into types of categories. 
• Ideology - Powerful ideas about how things should be. 
• Left third - The left-hand vertical side of the magazine where most of the important information (big articles, competitions etc.) is placed in case of a horizontal shelving system. 
• Main image - Typically showing the person/ object associated with the main feature/ article.
• Masthead - The title of a magazine at the head of the magazine cover.
• Plug - Information about the contents of a magazine or newspaper given on the front cover.
• Puff - A piece of graphic design on the front of a magazine used to boost status and attract the reader. 
• Pull quote - a brief, attention-catching quotation taken from an article and shown in speech marks to entice the reader.
• Representation - The way that people, ideas and events are presented to us.  
• Strapline - An introductory headline below the masthead describing the magazine. 
• Target audience - A specific group of people the magazine is aimed at.